While alternative rock dominates the Italian music market, new genres are beginning to emerge amongst growing communities across the country. Various forms of hip-hop, from trap to R&B (with an Italian twist), are becoming increasingly widespread. Il Trap Italiano is my attempt to touch on the key figures, international influence, and business foundational to genres avant-garde to Italy’s dynamic music scene.
With over 8 million plays in the world within 24 hours of the release of his latest album, it can be said that one of the leading figures in Italian Trap is the bold and compelling Gionata Boschetti, more commonly known by his stage name Sfera Ebbasta. With the help of the talented producer Charlie Charles, he has received both Gold and Platinum records certification for his music, released his own brand with Charlies called BHMG, and plays a huge role in the emerging Italian Trap scene.
Rockstar is Ebbasta’s second album curated by Charles and Daves the Kid under Def Jam Recordings and Universal Music Italia. There are two versions of the album for the international market, allowing Ebbasta to catch the attention of listeners worldwide. With features from big names, including American artists Quavo and Rich the Kid, his name is spreading rapidly across Italy.
With massive sub beats, heavy hip-hop synthesizers, and skilled use of autotuning, Ebbasta’s music is undoubtedly classified as trap with the influence of reggae, Latin, and electronic styles strongly prominent throughout Italy.
What’s next for the artist? “Ho girato l’Italia e l’Europa, ho fatto featuring internazionali, mi sono evoluto molto. E non ho intenzione di fermarmi qui.” In other words, Ebbasta is confident in his international presence, stating “I’m not going to stop here.”