Over the past year, I’ve been blessed with the opportunity to interact with many talented creatives from around the world. While Waffle & Vibes has been built upon the foundation of music, I strive to create a platform to showcase creatives of all mediums. As the team continues to grow, we will gradually expand our coverage to more genres and artforms.
To begin our dive into the fashion world, I am more than proud to showcase rising San Diego brand, At The Moment. Drawing inspiration from classics like Ninja Gaiden and Dragon Ball Z, ATM pulls off a clean look with each design, fit for anyone looking some new staples to their wardrobe.
I recently had the opportunity to chop it up with John Kim, one of the many faces behind the brand:
For the new faces out there, please introduce yourself.
What up! Thanks for the interview, Andy! To be honest it’s my first one so I’m really humbled that you asked. My name’s John and I’m working on a project called At The Moment with my friends Veeej, Vanessa, & Kenan. The squad is growing though!
How did At the Moment come together?
I started thinking about ATM a year ago. I was unsure what to call my brand, so I decided on At The Moment after a few names and giving myself a headache. I just said, “Fuck it, call it ATM.” It means design and do what ever I like at the moment—who cares what anyone thinks?
What do you hope to accomplish with ATM?
Honestly, I’m still figuring that out. The more I think about it, the more I’m coming up with concepts and ideas. For now, I just want it to grow. I have a lot of amazing friends that do talented shit and I love having fun, so it’s really about that. If were not having fun, don’t do it.
What drew you towards Ninja Gaiden?
Ya know, the 90’s. I love all that shit. I used to play Ninja Gaiden with my brothers and watch cartoons and Power Rangers on Saturdays. Damn, I used to hella fuck with Power Rangers. That would be tight on a t-shirt.
You recently dropped a new set of Stealth Jackets—tell us more about those.
I designed the Stealth Jacket to be as technical as possible with the resources I have. It’s been through two revisions and I’m working on v.3 currently. It’s really my first jacket I’m proud of!
What are your plans for the future?
The future is uncertain. I’m just glad I have good mentors that I learn from. I want to create a weekly web series were we document all of the shit thats going down right now on planet earth. Especially in San Diego! I want to drop products consistently, meet more people, have fun, and make money doing it. Shout out to Andy for the interview and Hypland for putting me on.